FAQ? Background, Unique Approach of Marketing Consultant for Business Dev

I have been working with professional service organizations for 25 years. My legal background includes working for small and large firms in marketing and business development. I have also worked for co-marketing and technology firms. I have worked as a marketing consultant in legal marketing for three years.

I came into marketing just as law firms were starting legal marketing. I worked for Cummings & Lockwood in Stamford, Connecticut as their Client Services Manager. In this role I worked directly with lead attorneys for a variety of practice groups including trusts & estates, intellectual property, and commercial business.

I went on to manage a business unit within a co-marketing agency and manage marketing to strategic accounts for technology companies. 

I have focused on marketing and business development for large and small firms. I enjoy combining a review of practice and matter financials with a discussion of how to balance career interests with practice profitability.

As a marketing consultant, I review firm financials to assess what services are bringing revenue to the firm. I benchmark services to competitor firms in order to determine size of target market, profitability, and recommend targeted business development initiatives.